Flagship
Jenix
32
Jenix جينكس
The main show. Every episode picks one brand, campaign or character, from TNT's red button to Mickey Mouse to Wegz, and shows you why it worked, in six fast beats.
Marketing through a
different lens
التسويق من زاوية مختلفة
Jeniscope is Jenica Agency's media house. We take the marketing cases everyone quotes and tell them the way people actually watch: as story, drama and comedy. Arabic tells the story. English names the craft.
Signature shows
Three shows.
Zero boring slides.
Every Jeniscope format starts from a real marketing idea and ends on something you'll want to send to a friend. Here are the flagships.
Game show
الصفقة
Close the deal
El Safqa الصفقة
A satirical game show. Two wild-card contestants try to sell a mystery product to a judge, one clue at a time, with five words they can't say and five they have to sneak in.
Kids
Mini
Sharks
Sharks
Mini Sharks كل طفل عنده فكرة
Kids pitch their own ideas to the "Children's Central Bank": a game, an invention, a restaurant. Every good answer earns a 100-pound investment and every pitch says something real about business.
● Podcast
● Comedy sketches
● Street interviews
● Actress interviews
Made with a recipe
Six beats.
Every. Single. Time.
No logo intro and no lecture. Each episode follows the same six-beat structure, so it hooks fast, proves its point and lands one line you'll remember.
01
Cold hook
5–10 seconds. No logo, no intro. Just a moment that stops the scroll.
02
Setup
Who, what, when. The brand and the context, in one sentence.
03
Escalation
What they did, and why it was wild. This is where the case builds.
04
The proof
The numbers, the earned-media moment, the receipt. Hard evidence.
05
The insight
Name the marketing concept, then translate it for everyone watching.
06
Punchline
One quotable line that lands the lesson and earns the share.
The rule: Arabic carries the story. English carries the craft.
القاعدة: العربي يحكي، الإنجليزي يسمّي الحرفة.
Episode S01
Guerrilla Marketing — TNT Drama
"اضغط الزرار… يحصل دراما."
“Push the button… and drama happens.” 170 million views, and not a single TV ad.
What an episode looks like
From hook to
punchline
- Cold hookتخيّل تنزل من المترو في بلجيكا، تلاقي زرار أحمر كبير مكتوب عليه "Push to add drama."
- Escalationحد ضغط الزرار: إسعاف، ضرب رصاص، حادثة موتوسيكلات… كل ده في ٤٥ ثانية.
- The insightده اللي اسمه Guerrilla: تصنع موقف بدل ما تشتري وقت إعلاني، والناس بتنشره ليك.
- Punchlineالسؤال مش "أعلن إزاي؟" السؤال: "إزاي أخلّي الناس يعلنوا عني؟"
Season 01 · Jenix
The backlog
Thirty-two episodes across ten categories, from guerrilla stunts to brands that failed and Alexandria's own success stories.
32Episodes
10Categories
6Beats per episode
3Cuts: long, vertical, carousel
Casting call
Want to be on Jeniscope?
We're casting hosts, actors, contestants for El Safqa and young founders for Mini Sharks. If you can tell a story on camera, we want to see you.
- Hosts and presenters (Egyptian Arabic)
- Actors for sketches and dramatized cases
- El Safqa contestants and judges
- Kids with a big idea (with a parent)
For brands
Put your brand under the lens.
Jeniscope is produced by Jenica Agency. Brands can sponsor an episode, bring a case to the show or commission a custom series. Every episode ships in three cuts, so your story reaches every screen.
- YouTube long-form episode
- Vertical cuts for Reels, TikTok and Shorts
- Editorial Instagram carousel
Casting & partnerships
Apply to be
on the show
عندك اللي يتقال؟ قدّم دلوقتي.
Hosts, actors, El Safqa contestants, parents of future Mini Sharks and brands that want a seat at the table: one form, and it goes straight to the Jenis team.
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New episodes weekly
Get the next
خليك أول واحد يشوف الحلقة الجاية.
Get the next
episode first
خليك أول واحد يشوف الحلقة الجاية.
Join the list for new episodes, behind-the-scenes clips and casting calls. On your birthday, you'll get an episode picked just for you.
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